For many business owners, writing website content is a sticking point in the website project. Sometimes a beautiful new responsive website will sit dormant for months (or more) waiting for content so it can be launched for potential customers to see. Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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Many small business owners are disappointed with their current standings in search results. It may seem like a losing battle when trying to compete with larger companies who have been around longer and have invested a great deal of time, energy, and marketing dollars in order to rank at the top of search results pages. Read More
Have you noticed a drop in your website traffic? Maybe you think you should be getting more quality leads than you are. If you have this hunch, you are probably right. Read More
Many small to medium-sized businesses wonder how they can leverage the power of online marketing to bring in more website traffic and grow their businesses. While there are a number of options available, trying to implement every suggestion you come across can be nearly impossible—especially without a dedicated marketing team. Read More
Time flies when you're running a business, and technology is continually evolving. While that website you had designed years ago may still look good, it might not be performing the way it should be for today's users, leading to missed customer conversion opportunities. Read More
In a recent post, we talked about the changing nature of search and how to organize website content to adapt to those changes. But what happens when a potential customer lands on your website? Are they doing what you want them to? Read More
More than ever, mobile and desktop users are doing local searches using the “near me" qualifier. And even if they don’t, search engines are kind enough to auto-suggest it. The "near me" phenomenon is growing, and local businesses are scrambling to optimize their website content to accommodate these types of searches. Read More
Although inbound marketing has made great strides over the past decade, search is still a dominant force when it comes to reaching potential customers online. In fact, Google alone boasts over 3.5 billion searches per day--roughly 40,000 queries per second. Read More
You may be wondering how writing for the web is different than other types of writing. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text. With literally millions of choices at their fingertips, internet users prefer to scan content quickly to find results. If they don't find what they are looking for, they will quickly bounce from your site. Read More