Copywriting & Strategic Content Creation

Hello! Is anybody reading this?

Your visitors allow you about 3 seconds to communicate what they want to hear.

If visitors aren’t compelled to read further then your message was just sneezed into the wind.

The online copywriting on your site is arguably more important than any other design or functional aspect of your website. Good online copywriting is absolutely vital for Search Engine Optimization, Lead Generation & Conversion and for eCommerce Sales. It’s also just about the only way that your larger message is going to get out there.

OpenVine recommends a strategic content creation plan and online copywriting developed with your navigation in mind along with a strong dose of optimization that guides the entire process.

Spiders Gorging on Your Keywords

Online copywriting and all content needs to be emotionally heightened for normal human readers, and optimized to be “read” by curious Search Engine Spiders, too. They’re mostly interested in what words are repeated in your copy, and how that same online copywriting has been formatted. That’s what “reading” means in spiderland, and it’s how spiders can know what your online copywriting is about.

The truth is, those spiders are far more thorough and patient than any human reader. So, online copywriting needs to have a natural feel and to be easily “scannable” for impatient humans. It also needs to be formatted and to repeat the right words – keywords – for the spiders. Click here to read more about using keywords in the context of search engine optimization and content.

A Stable of Cracker Jack Wordsmiths

OpenVine maintains a team of on-staff and freelance writers who are highly skilled in keyword-rich online copywriting, sales copy, SEO copy, and with backgrounds in as many industries as there are websites. They need to have all of this knowledge together and be excellent copywriters besides.

OpenVine works with website owners and administrators to provide these writers with the keyword research necessary to produce

  • landing pages
  • article pages
  • product descriptions
  • and on-going content where necessary.

We even work with some website owners to create a publishing and editorial schedule to strategically plan for adding more content and copywriting in the future.

In today’s competitive internet, you may be surprised at how much content you actually need.

Many strategists today recommend that every website owner think of themselves as a publisher of information along with all of their other professional roles. Though not entirely unheard of, a truly competitive, high-traffic site of under 50 pages is increasingly rare. Depending on the competitive nature of your industry, in many cases individual pages and online copywriting are useful for every one of your keyword combinations.

But don’t be alarmed. Today’s websites are designed to be fully expandable, easily maintained and added to. Frankly, adding more online copywriting and pages is almost always more cost effective and affordable than trying to optimize a single page for more than one keyword phrase.

Full Content Management

OpenVine offers affordable and expert systems for managing all of this, and we can even do most of it for you. But as important as online copywriting is to your site, it’s not the only place you want a professional edge.

MultiMedia Madness

Photos, Graphics and Video Content also need to be fully optimized, possibly re-formatted and professionally edited. On the one hand, this is done for your human readers. But oddly, those patient and critical spiders, so important to your search ranking, haven’t learned to see videos or images the way they read the rest of your site. They only read online copywriting.
So the same team of writers needs to complement as many of the images and other multi-media on your site with written content, usually descriptive copy, at the same time they’re optimizing it for people.

Online copywriting, content development and multi-media also need to work for you off your site. OpenVine works with:

  • email marketing
  • business blogs
  • social media for business
  • article marketing
  • online video marketing
  • webinars
  • educational materials
  • trade forums and professional sites, among many others.

This is an important strategic facet of online copywriting and website content development that is often overlooked.

As your site is developed and new streams of traffic are coming in, OpenVine will work with you to analyze results, tweak them and sometimes to open up whole new areas of business that we only learn about by learning what customers want.

That’s what makes online copywriting and content development so exciting.