In a recent post, we talked about the changing nature of search and how to organize website content to adapt to those changes. But what happens when a potential customer lands on your website? Are they doing what you want them to? Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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The food industry is competitive and, as with many niches, restaurant website SEO includes certain techniques specific to its industry. Read More
We’ve seen it time and time again. Clients, who already have their hands full running their businesses, take on the additional task of having a new website created. They want to craft written content for their new site that fires on all cylinders: engaging, reflective of their personality and brand, and search-engine friendly. Seems pretty straightforward. Read More
We all have our favorites—colors that we are naturally drawn to. Whether we realize it or not, colors take center stage when it comes to the decisions made by potential customers, as different colors elicit different feelings. Read More
Many website owners look at their website analytics and see that website traffic is steady, but it isn’t translating into customer conversions. Are you in this boat? There are a variety of reasons why website visitors bounce from a website, and most can be fixed without too much effort. Here are some of the most common reasons: Read More
Another year has passed, and many business owners are taking a hard look at their websites to see how they can be leveraged to draw in more business. It goes without saying that your business website will need to be mobile-friendly to get found in search based on preferences Google, Bing, and others are now giving to responsive websites in a quest to present searchers with easily digestible content across devices. Read More
In the world of website design, irritating website visitors is generally a bad thing. One of the most important elements to consider when doing a website “facelift” or mobile-friendly redesign is the navigation menu. Read More
So you are ready to embrace a new, responsive website to provide your visitors with a superior viewing experience across all devices. Smart move! With major search engines now showing preference to mobile-friendly sites, static sites can find themselves out of sight in search results and out of the minds of potential customers. Read More
Are you considering creating a video to promote your company or a product or service you offer? You are not alone. Study after study reveals that visual content marketing, including video, has an exponentially higher rate of consumption than written text alone. Here are some statistics on video that you may find interesting: Read More
Many people dream of the freedom of owning their own business one day, only to feel shackled by the challenges they face once the business is up and running. Read More