Time flies when you're running a business, and technology is continually evolving. While that website you had designed years ago may still look good, it might not be performing the way it should be for today's users, leading to missed customer conversion opportunities. Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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In a recent post, we talked about the changing nature of search and how to organize website content to adapt to those changes. But what happens when a potential customer lands on your website? Are they doing what you want them to? Read More
For many business owners, writing website content is a sticking point in the website project. Sometimes a beautiful new responsive website will sit dormant for months (or more) waiting for content so it can be launched for potential customers to see. Read More
More than ever, mobile and desktop users are doing local searches using the “near me" qualifier. And even if they don’t, search engines are kind enough to auto-suggest it. The "near me" phenomenon is growing, and local businesses are scrambling to optimize their website content to accommodate these types of searches. Read More
Although inbound marketing has made great strides over the past decade, search is still a dominant force when it comes to reaching potential customers online. In fact, Google alone boasts over 3.5 billion searches per day--roughly 40,000 queries per second. Read More
You may be wondering how writing for the web is different than other types of writing. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text. With literally millions of choices at their fingertips, internet users prefer to scan content quickly to find results. If they don't find what they are looking for, they will quickly bounce from your site. Read More
The food industry is competitive and, as with many niches, restaurant website SEO includes certain techniques specific to its industry. Read More
It is no secret that search engine optimization is a hot topic for website owners. And with all the competition out there, SEO pros are always looking for additional ways to increase search visibility and traffic to websites. Read More
Does your business website have a blog? If so, you may have received offers from other people, often referred to as “guest bloggers,” to write posts for your blog. You may be wondering why someone would want to write a blog post for a website that isn’t theirs (for free, no less) and how could it benefit or harm you as the blog owner. Read More