You may be wondering how writing for the web is different than other types of writing. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text. With literally millions of choices at their fingertips, internet users prefer to scan content quickly to find results. If they don't find what they are looking for, they will quickly bounce from your site. Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
Interested in becoming a guest blogger for OpenVine? Click here to get started.
Are you a small business owner who is considering becoming more active on social media networks in order drive traffic to your website, increase online visibility, and draw in more customers? Great idea! Read More
It is no secret that search engine optimization is a hot topic for website owners. And with all the competition out there, SEO pros are always looking for additional ways to increase search visibility and traffic to websites. Read More
We all have our favorites—colors that we are naturally drawn to. Whether we realize it or not, colors take center stage when it comes to the decisions made by potential customers, as different colors elicit different feelings. Read More
If you have a business blog, or even if you are just a reader of business blogs, you know how important it is to include images that capture the reader’s attention. Read More
As 2016 unfolds, many of the once-touted SEO techniques of the past have been pushed aside in favor of new methods that conform to the way search engines work. Much like dusting off that old polyester suit for your next big event might not be favorable, once-popular SEO techniques, like keyword stuffing, are also better left in the closet. Read More
Why do some businesses thrive on social media while others struggle to get any attention at all? The answer usually lies within the social media strategy. Generating consistent, quality posts that align with your marketing goals can keep you front-and-center in the minds of your current and prospective customers, while firing off random posts every once in a while is like sneezing in the wind. Check out some tips below for setting up and executing a social media plan that gets results. Read More
Search engine optimization is an internet marketing specialty all its own, and if you don’t work in the industry, it can seem overwhelming to try to fish the important terms out of a sea of SEO acronyms. No worries, though; we are here to help! Read More
So you have a marketing plan in place—the ads have been placed, you have optimized your pages for search engines, and you are starting to see an uptick in traffic. But what are your would-be customers doing once they get to your site? Are they following the path you hoped they would to generate leads for your business? Read More