More than ever, mobile and desktop users are doing local searches using the “near me" qualifier. And even if they don’t, search engines are kind enough to auto-suggest it. The "near me" phenomenon is growing, and local businesses are scrambling to optimize their website content to accommodate these types of searches. Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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You may be wondering how writing for the web is different than other types of writing. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text. With literally millions of choices at their fingertips, internet users prefer to scan content quickly to find results. If they don't find what they are looking for, they will quickly bounce from your site. Read More
The food industry is competitive and, as with many niches, restaurant website SEO includes certain techniques specific to its industry. Read More
Does your business website have a blog? If so, you may have received offers from other people, often referred to as “guest bloggers,” to write posts for your blog. You may be wondering why someone would want to write a blog post for a website that isn’t theirs (for free, no less) and how could it benefit or harm you as the blog owner. Read More
Scali Café is a popular eatery in the Boston financial district offering a wide variety of breakfast and lunch items, as well as catering services for corporate and private events. In the month following the launch of their new website, the owners of Scali saw an uptick in business, but wanted to further expand their online visibility. Read More
In a recent article, we explored some frequently asked questions regarding how to rank for multiple locations even if you just have one physical business address. In addition to on-site search engine optimization, many businesses take advantage of several off-site optimization tactics to rank for more than one city. Read More
for your business website, blog, and advertising content can seem overwhelming. With so many resources out there, it can be hard to pare down that keyword list and determine which keyword phrases will work best for you. Read More
Until recently, Google PageRank was a great method to check the quality of a web page. Not only did the tool give website owners and web visitors a good idea of how important—and trustworthy—a web page was, but it offered insight into one of the methods used by Google to determine a page’s relevance (a.k.a. where it should appear in search results). Unfortunately, there were some annoying side effects—link selling, link spam, and other more unscrupulous tactics. Needless to say, things got ugly. Read More
If you are like most small business owners, you wear many hats—marketer, accountant, content creator, sales, customer service, and the list goes on. As such, we wanted to mention some great (and free) tools to help make your job easier. Read More
As 2016 unfolds, many of the once-touted SEO techniques of the past have been pushed aside in favor of new methods that conform to the way search engines work. Much like dusting off that old polyester suit for your next big event might not be favorable, once-popular SEO techniques, like keyword stuffing, are also better left in the closet. Read More