Although inbound marketing has made great strides over the past decade, search is still a dominant force when it comes to reaching potential customers online. In fact, Google alone boasts over 3.5 billion searches per day--roughly 40,000 queries per second. Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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Until recently, Google PageRank was a great method to check the quality of a web page. Not only did the tool give website owners and web visitors a good idea of how important—and trustworthy—a web page was, but it offered insight into one of the methods used by Google to determine a page’s relevance (a.k.a. where it should appear in search results). Unfortunately, there were some annoying side effects—link selling, link spam, and other more unscrupulous tactics. Needless to say, things got ugly. Read More
If you are like most small business owners, you wear many hats—marketer, accountant, content creator, sales, customer service, and the list goes on. As such, we wanted to mention some great (and free) tools to help make your job easier. Read More
Not too long ago, online directories were all the rage in the search engine optimization world. New directories were popping up like daisies and businesses were clamoring to get listed everywhere and anywhere … that is until Google algorithm updates came along. Read More
Have you noticed a dip in website traffic in the past couple of months? Google’s famed “Mobilegeddon” algorithm updates rolled out in April, penalizing static (non-mobile) websites in search results. Read More
Search engine optimization is an internet marketing specialty all its own, and if you don’t work in the industry, it can seem overwhelming to try to fish the important terms out of a sea of SEO acronyms. No worries, though; we are here to help! Read More
Recently Google and Twitter came to a new agreement that will take effect sometime in the latter half of 2015. With this agreement, Twitter will allow Google to have more access to tweets. In turn, tweets will begin to show up in much greater numbers in Google search results (just as you already see with Google +). Read More
With all of the search engine optimization talk out there, there is an often overlooked method of increasing your rankings and visibility in search engines—listing your business with the major search engines. Submitting your business information to Google, Bing, and Yahoo is simple and free and can greatly improve your odds of getting seen by potential customers. Read More