Many small business owners are looking for ways to improve their visibility online and rank for locations that they service or those which are in close proximity to their physical location. This is important, especially if you are in a small town near a large city and you would like to tap into the customer base for that larger city. Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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Let’s say you have just written a great blog post on your business blog. Informative, amusing, something for everyone, really…. Now what? How can you take that piece of content and turn it into an inbound marketing tool that will lead visitors to the desired action on your website? Read More
So you have a marketing plan in place—the ads have been placed, you have optimized your pages for search engines, and you are starting to see an uptick in traffic. But what are your would-be customers doing once they get to your site? Are they following the path you hoped they would to generate leads for your business? Read More
For small to medium-sized business owners, a well-designed, content rich website is key to the overall success of your business. But how can you tell what is working well on your website and what needs some fine-tuning? There are a number of great website analytics reporting tools out there. If you use IvyPress, you can simply log in as an admin user and click the Reports navigation item to see important data. Regardless of which tool you are using, here are seven website metrics you should be tracking to help you get the best results from your business website: Read More
First impressions matter, and your landing page is often the first thing potential customers will see. Once on the page, viewers will decide within a matter of seconds whether your offer is worth pursuing. The last thing you want to do is present a landing page that looks s confusing, cluttered, or unprofessional. Read More