You may be wondering how writing for the web is different than other types of writing. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text. With literally millions of choices at their fingertips, internet users prefer to scan content quickly to find results. If they don't find what they are looking for, they will quickly bounce from your site. Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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The food industry is competitive and, as with many niches, restaurant website SEO includes certain techniques specific to its industry. Read More
for your business website, blog, and advertising content can seem overwhelming. With so many resources out there, it can be hard to pare down that keyword list and determine which keyword phrases will work best for you. Read More
In the past couple of years, a tidal wave of content has been created as marketers, SEO professionals, and business owners begin to recognize the power of valuable, consistent content. To stand out in this sea of content, savvy business owners are beginning to harness the power of long-tail keywords to target searchers more specifically and rank higher in search results. Read More
As 2016 unfolds, many of the once-touted SEO techniques of the past have been pushed aside in favor of new methods that conform to the way search engines work. Much like dusting off that old polyester suit for your next big event might not be favorable, once-popular SEO techniques, like keyword stuffing, are also better left in the closet. Read More
Not too long ago, online directories were all the rage in the search engine optimization world. New directories were popping up like daisies and businesses were clamoring to get listed everywhere and anywhere … that is until Google algorithm updates came along. Read More
Are you thinking of starting a blog for your business? Maybe you are already posting blog content and are looking for blogging tips to make your blog an even more effective internet marketing tool. Read More
For small to medium-sized business owners, a well-designed, content rich website is key to the overall success of your business. But how can you tell what is working well on your website and what needs some fine-tuning? There are a number of great website analytics reporting tools out there. If you use IvyPress, you can simply log in as an admin user and click the Reports navigation item to see important data. Regardless of which tool you are using, here are seven website metrics you should be tracking to help you get the best results from your business website: Read More
If you are writing content for your blog or website, it is critical that you perform basic keyword research to target potential customers and search engines. Placing targeted keywords in your content can mean the difference between a site that gets lost in a sea of similar content and a site that gets noticed in search engine results pages (SERPS). Read More