Facebook is huge. In fact, it is the largest social network in the world with over 1.2 billion active users, more than 60% of which check in on a daily basis. Many businesses shy away from advertising on Facebook because it is a social network. People log in to socialize, not to purchase things, right? Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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With all the marketing options available to small business owners today, it is hard to decide where to focus your money and energy to get the best results. In previous posts we have covered using PPC campaigns and social media advertising to reach potential customers. Today our focus is on affiliate marketing. Read More
It can be difficult to see the ROI for many of the marketing efforts used today, but a pay-per-click (PPC) campaign, or paid search, is popular because it is easy to direct your advertising dollars and track results. PPC is a method of advertising where you as the business owner pay a fee each time one of your ads is clicked. You are essentially buying website visits based on the keywords that you choose. Read More
A common question we hear from clients is “What are my options for local online advertising?” Great question! Since the internet has been billed as a global connector, many overlook the great opportunity it holds for targeting a local demographic. More and more, consumers are turning to the internet as a go-to resource to find businesses through search engines, online directories, and other sources. Not only can these searchers find contact information for businesses in their area, they can also see reviews and other details of area businesses. Read More