How often do you start out reading an article on a website or blog, only to find yourself inadvertently signing up for a webinar or viewing a product demonstration? Like a moth to a flame, an intelligently placed call-to-action catches our attention and encourages us to take action. Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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Let’s say you have just written a great blog post on your business blog. Informative, amusing, something for everyone, really…. Now what? How can you take that piece of content and turn it into an inbound marketing tool that will lead visitors to the desired action on your website? Read More
Are you considering creating a video to promote your company or a product or service you offer? You are not alone. Study after study reveals that visual content marketing, including video, has an exponentially higher rate of consumption than written text alone. Here are some statistics on video that you may find interesting: Read More
So you have a marketing plan in place—the ads have been placed, you have optimized your pages for search engines, and you are starting to see an uptick in traffic. But what are your would-be customers doing once they get to your site? Are they following the path you hoped they would to generate leads for your business? Read More