Does your business website have a blog? If so, you may have received offers from other people, often referred to as “guest bloggers,” to write posts for your blog. You may be wondering why someone would want to write a blog post for a website that isn’t theirs (for free, no less) and how could it benefit or harm you as the blog owner. Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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Statistics show that newsletters are a great vehicle to promote existing content, establish and spread brand awareness, promote a new product or service, announce a special deal or event, and guarantee that you will reach at least a segment of your target audience. Read More
Competing with the big guys can be a challenging venture. When you are time-strapped (or cash-strapped), it can be hard to get your message out and present a professional appearance that rivals what your larger competitors are able to do. Read More
Many people dream of the freedom of owning their own business one day, only to feel shackled by the challenges they face once the business is up and running. Read More
Have you ever wondered how Google decides which websites get top billing in SERPs and which ones get buried deep in the abyss of search results? Google’s algorithm for ranking websites includes a variety of ranking factors which it uses to determine where websites should rank in search results. Read More
Recently Google and Twitter came to a new agreement that will take effect sometime in the latter half of 2015. With this agreement, Twitter will allow Google to have more access to tweets. In turn, tweets will begin to show up in much greater numbers in Google search results (just as you already see with Google +). Read More
For small to medium-sized business owners, a well-designed, content rich website is key to the overall success of your business. But how can you tell what is working well on your website and what needs some fine-tuning? There are a number of great website analytics reporting tools out there. If you use IvyPress, you can simply log in as an admin user and click the Reports navigation item to see important data. Regardless of which tool you are using, here are seven website metrics you should be tracking to help you get the best results from your business website: Read More
If you were to Google "how long should my blog posts be," you would be bombarded with differing opinions from thousands of professional bloggers. The truth is there is no magic length for a blog post. While many recommend posts generally fall between 250 and 1000 words, others try to hover around the 500 word mark. So what is right for you? Read More
Rumors have been circulating around the internet that email marketing has gone the way of the dinosaur, but that isn’t exactly true. For most businesses, marketing to your subscribers through email is still a very effective way to get results, and it packs an even greater punch when combined with other marketing methods like social media. So how can you construct an email that gets noticed? Start with a great subject line. Read More