Tips and techniques to help small businesses benefit from using the Internet.
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So you are ready to embrace a new, responsive website to provide your visitors with a superior viewing experience across all devices. Smart move! With major search engines now showing preference to mobile-friendly sites, static sites can find themselves out of sight in search results and out of the minds of potential customers. Read More
Have you noticed a dip in website traffic in the past couple of months? Google’s famed “Mobilegeddon” algorithm updates rolled out in April, penalizing static (non-mobile) websites in search results. Read More
It has been said by some that email marketing is dead—gone the way of the dinosaur. Shiny, new marketing techniques like social media marketing, content marketing, and paid online advertising have taken over. Is it true? Well, sort of. Read More
Video marketing is quickly gaining popularity among marketers because of statistics showing increased levels of visitor engagement, higher conversion rates, and improved search engine optimization value when videos are utilized for marketing purposes. Read More
Are you considering creating a video to promote your company or a product or service you offer? You are not alone. Study after study reveals that visual content marketing, including video, has an exponentially higher rate of consumption than written text alone. Here are some statistics on video that you may find interesting: Read More
Competing with the big guys can be a challenging venture. When you are time-strapped (or cash-strapped), it can be hard to get your message out and present a professional appearance that rivals what your larger competitors are able to do. Read More
Are you a small business owner with a blog? Great! Now the important question—do you USE it? Just like that treadmill/laundry rack in your basement collecting dust will not help you get in shape, an under-utilized blog will not help you reach your marketing goals. Read More
Many people dream of the freedom of owning their own business one day, only to feel shackled by the challenges they face once the business is up and running. Read More
Search engine optimization is an internet marketing specialty all its own, and if you don’t work in the industry, it can seem overwhelming to try to fish the important terms out of a sea of SEO acronyms. No worries, though; we are here to help! Read More
Have you ever wondered how Google decides which websites get top billing in SERPs and which ones get buried deep in the abyss of search results? Google’s algorithm for ranking websites includes a variety of ranking factors which it uses to determine where websites should rank in search results. Read More
