Google and other search engines frequently index websites, which means your business website can be “re-assessed” frequently to determine whether or not it is providing consistent value to searchers. Over time, you may find that your website traffic is beginning to decrease. This can happen for a number of reasons, many of which are easily fixable. Here are some common explanations for a drop in the number of visitors to your website and how they can be remedied. Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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We all have our favorites—colors that we are naturally drawn to. Whether we realize it or not, colors take center stage when it comes to the decisions made by potential customers, as different colors elicit different feelings. Read More
If you have a business blog, or even if you are just a reader of business blogs, you know how important it is to include images that capture the reader’s attention. Read More
In the past couple of years, a tidal wave of content has been created as marketers, SEO professionals, and business owners begin to recognize the power of valuable, consistent content. To stand out in this sea of content, savvy business owners are beginning to harness the power of long-tail keywords to target searchers more specifically and rank higher in search results. Read More
Many website owners look at their website analytics and see that website traffic is steady, but it isn’t translating into customer conversions. Are you in this boat? There are a variety of reasons why website visitors bounce from a website, and most can be fixed without too much effort. Here are some of the most common reasons: Read More
As 2016 unfolds, many of the once-touted SEO techniques of the past have been pushed aside in favor of new methods that conform to the way search engines work. Much like dusting off that old polyester suit for your next big event might not be favorable, once-popular SEO techniques, like keyword stuffing, are also better left in the closet. Read More
Why do some businesses thrive on social media while others struggle to get any attention at all? The answer usually lies within the social media strategy. Generating consistent, quality posts that align with your marketing goals can keep you front-and-center in the minds of your current and prospective customers, while firing off random posts every once in a while is like sneezing in the wind. Check out some tips below for setting up and executing a social media plan that gets results. Read More
I know what you are thinking. You don't have time to fritter away tweeting, "liking," and sharing. You have a business to run. How important is it to use social media, anyway? As it turns out, social media for business can be a game-changer. Not only is it an effective method of connecting with potential customers, but it is also very inexpensive and offers a high return on investment. Here are some interesting statistics... Read More
With all the marketing options available to small business owners today, it is hard to decide where to focus your money and energy to get the best results. In previous posts we have covered using PPC campaigns and social media advertising to reach potential customers. Today our focus is on affiliate marketing. Read More
Another year has passed, and many business owners are taking a hard look at their websites to see how they can be leveraged to draw in more business. It goes without saying that your business website will need to be mobile-friendly to get found in search based on preferences Google, Bing, and others are now giving to responsive websites in a quest to present searchers with easily digestible content across devices. Read More