We’ve seen it time and time again. Clients, who already have their hands full running their businesses, take on the additional task of having a new website created. They want to craft written content for their new site that fires on all cylinders: engaging, reflective of their personality and brand, and search-engine friendly. Seems pretty straightforward. Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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Scali Café is a popular eatery in the Boston financial district offering a wide variety of breakfast and lunch items, as well as catering services for corporate and private events. In the month following the launch of their new website, the owners of Scali saw an uptick in business, but wanted to further expand their online visibility. Read More
In a recent article, we explored some frequently asked questions regarding how to rank for multiple locations even if you just have one physical business address. In addition to on-site search engine optimization, many businesses take advantage of several off-site optimization tactics to rank for more than one city. Read More
Many small business owners are looking for ways to improve their visibility online and rank for locations that they service or those which are in close proximity to their physical location. This is important, especially if you are in a small town near a large city and you would like to tap into the customer base for that larger city. Read More
for your business website, blog, and advertising content can seem overwhelming. With so many resources out there, it can be hard to pare down that keyword list and determine which keyword phrases will work best for you. Read More
Walk through any middle school in the United States and you will hear “hashtag, (fill in the blank)” tacked onto the end of many conversations. But these little words and phrases are far more than a teen fad. Unlike that Flock of Seagulls hairdo you may have rocked in the 80’s, these little guys can be very useful for your online marketing strategy. Read More
Until recently, Google PageRank was a great method to check the quality of a web page. Not only did the tool give website owners and web visitors a good idea of how important—and trustworthy—a web page was, but it offered insight into one of the methods used by Google to determine a page’s relevance (a.k.a. where it should appear in search results). Unfortunately, there were some annoying side effects—link selling, link spam, and other more unscrupulous tactics. Needless to say, things got ugly. Read More
Long gone are the days when consumers pulled out the trusty phone book to find local businesses. Now your potential customers are turning to the internet to locate the products and services they are looking for. Will they be able to find you there? Read More
If you are like most small business owners, you wear many hats—marketer, accountant, content creator, sales, customer service, and the list goes on. As such, we wanted to mention some great (and free) tools to help make your job easier. Read More
Google and other search engines frequently index websites, which means your business website can be “re-assessed” frequently to determine whether or not it is providing consistent value to searchers. Over time, you may find that your website traffic is beginning to decrease. This can happen for a number of reasons, many of which are easily fixable. Here are some common explanations for a drop in the number of visitors to your website and how they can be remedied. Read More