Until recently, Google PageRank was a great method to check the quality of a web page. Not only did the tool give website owners and web visitors a good idea of how important—and trustworthy—a web page was, but it offered insight into one of the methods used by Google to determine a page’s relevance (a.k.a. where it should appear in search results). Unfortunately, there were some annoying side effects—link selling, link spam, and other more unscrupulous tactics. Needless to say, things got ugly. Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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Long gone are the days when consumers pulled out the trusty phone book to find local businesses. Now your potential customers are turning to the internet to locate the products and services they are looking for. Will they be able to find you there? Read More
If you are like most small business owners, you wear many hats—marketer, accountant, content creator, sales, customer service, and the list goes on. As such, we wanted to mention some great (and free) tools to help make your job easier. Read More
Google and other search engines frequently index websites, which means your business website can be “re-assessed” frequently to determine whether or not it is providing consistent value to searchers. Over time, you may find that your website traffic is beginning to decrease. This can happen for a number of reasons, many of which are easily fixable. Here are some common explanations for a drop in the number of visitors to your website and how they can be remedied. Read More
We all have our favorites—colors that we are naturally drawn to. Whether we realize it or not, colors take center stage when it comes to the decisions made by potential customers, as different colors elicit different feelings. Read More
If you have a business blog, or even if you are just a reader of business blogs, you know how important it is to include images that capture the reader’s attention. Read More
In the past couple of years, a tidal wave of content has been created as marketers, SEO professionals, and business owners begin to recognize the power of valuable, consistent content. To stand out in this sea of content, savvy business owners are beginning to harness the power of long-tail keywords to target searchers more specifically and rank higher in search results. Read More
Many website owners look at their website analytics and see that website traffic is steady, but it isn’t translating into customer conversions. Are you in this boat? There are a variety of reasons why website visitors bounce from a website, and most can be fixed without too much effort. Here are some of the most common reasons: Read More
As 2016 unfolds, many of the once-touted SEO techniques of the past have been pushed aside in favor of new methods that conform to the way search engines work. Much like dusting off that old polyester suit for your next big event might not be favorable, once-popular SEO techniques, like keyword stuffing, are also better left in the closet. Read More
Why do some businesses thrive on social media while others struggle to get any attention at all? The answer usually lies within the social media strategy. Generating consistent, quality posts that align with your marketing goals can keep you front-and-center in the minds of your current and prospective customers, while firing off random posts every once in a while is like sneezing in the wind. Check out some tips below for setting up and executing a social media plan that gets results. Read More