Tips and techniques to help small businesses benefit from using the Internet.
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Recently we wrote a post about how to set up a social media calendar to engage with current and potential customers across various social media channels. But once you set up your calendar and start posting, how do you know what’s working and what isn’t? Read More
Facebook is huge. In fact, it is the largest social network in the world with over 1.2 billion active users, more than 60% of which check in on a daily basis. Many businesses shy away from advertising on Facebook because it is a social network. People log in to socialize, not to purchase things, right? Read More
The food industry is competitive and, as with many niches, restaurant website SEO includes certain techniques specific to its industry. Read More
Google AdWords currently has over 1.2 million advertisers worldwide and generated the bulk of Google's over 89 billion dollar revenue last year (Statista). Why did they make so much? While it doesn't work for everyone, many business are finding that Google AdWords is worth the price in for the amount of leads generated through it's online advertising. Great, right? Read More
With all of the social media options available today, it is hard to decipher which social media sites will benefit you the most. After all, if you are like most small business owners, you probably don’t have the free time or the marketing budget to spend hours a day wooing customers on various social media sites or to launch large scale marketing campaigns. Read More
Another year has come and gone. Now that the revelry of the season has passed, 2017 is stretched out in front of us like a blank canvas—full of possibilities! This year, take your business and profitability to the next level by making these online marketing resolutions: Read More
It is no secret that search engine optimization is a hot topic for website owners. And with all the competition out there, SEO pros are always looking for additional ways to increase search visibility and traffic to websites. Read More
Does your business website have a blog? If so, you may have received offers from other people, often referred to as “guest bloggers,” to write posts for your blog. You may be wondering why someone would want to write a blog post for a website that isn’t theirs (for free, no less) and how could it benefit or harm you as the blog owner. Read More
We’ve seen it time and time again. Clients, who already have their hands full running their businesses, take on the additional task of having a new website created. They want to craft written content for their new site that fires on all cylinders: engaging, reflective of their personality and brand, and search-engine friendly. Seems pretty straightforward. Read More
Scali Café is a popular eatery in the Boston financial district offering a wide variety of breakfast and lunch items, as well as catering services for corporate and private events. In the month following the launch of their new website, the owners of Scali saw an uptick in business, but wanted to further expand their online visibility. Read More
