For many business owners, writing website content is a sticking point in the website project. Sometimes a beautiful new responsive website will sit dormant for months (or more) waiting for content so it can be launched for potential customers to see. Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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If you have been searching for businesses over the course of the last couple of months, you may have noticed some additional features within Google business listings that weren't there before. Google posts - posts that appear within the Google business listing (which appears to the right of search results) - are now an option for most business owners. Read More
More than ever, mobile and desktop users are doing local searches using the “near me" qualifier. And even if they don’t, search engines are kind enough to auto-suggest it. The "near me" phenomenon is growing, and local businesses are scrambling to optimize their website content to accommodate these types of searches. Read More
Although inbound marketing has made great strides over the past decade, search is still a dominant force when it comes to reaching potential customers online. In fact, Google alone boasts over 3.5 billion searches per day--roughly 40,000 queries per second. Read More
You may be wondering how writing for the web is different than other types of writing. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text. With literally millions of choices at their fingertips, internet users prefer to scan content quickly to find results. If they don't find what they are looking for, they will quickly bounce from your site. Read More
Facebook is huge. In fact, it is the largest social network in the world with over 1.2 billion active users, more than 60% of which check in on a daily basis. Many businesses shy away from advertising on Facebook because it is a social network. People log in to socialize, not to purchase things, right? Read More
The food industry is competitive and, as with many niches, restaurant website SEO includes certain techniques specific to its industry. Read More
Google AdWords currently has over 1.2 million advertisers worldwide and generated the bulk of Google's over 89 billion dollar revenue last year (Statista). Why did they make so much? While it doesn't work for everyone, many business are finding that Google AdWords is worth the price in for the amount of leads generated through it's online advertising. Great, right? Read More
Are you a B2B company? If so, you probably already know that LinkedIn advertising can be a great way to reach your potential customers. After all, roughly 57% of companies have a LinkedIn Company Page, and a higher number have personal member profiles. Read More