In a recent post, we talked about the changing nature of search and how to organize website content to adapt to those changes. But what happens when a potential customer lands on your website? Are they doing what you want them to? Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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If you have a blog, chances are you already understand the importance of business blogging. But do you know how to optimize your blog posts to make them more search engine friendly? Read More
Many small business owners find themselves with a beautiful website chock full of valuable information and lots of visitors, yet very few of those visitors take that next step to subscribe to a newsletter, get a free quote, make a purchase, or move through the sales funnel. Read More
With well over 1.3 billion active daily users, Facebook might seem like a treasure trove of potential paying customers. (Source: Facebook 2/10/2017) With all those users, it makes sense that some of them would be interested in your products or services, right? Kind of. Read More
If you have been searching for businesses over the course of the last couple of months, you may have noticed some additional features within Google business listings that weren't there before. Google posts - posts that appear within the Google business listing (which appears to the right of search results) - are now an option for most business owners. Read More
More than ever, mobile and desktop users are doing local searches using the “near me" qualifier. And even if they don’t, search engines are kind enough to auto-suggest it. The "near me" phenomenon is growing, and local businesses are scrambling to optimize their website content to accommodate these types of searches. Read More
Although inbound marketing has made great strides over the past decade, search is still a dominant force when it comes to reaching potential customers online. In fact, Google alone boasts over 3.5 billion searches per day--roughly 40,000 queries per second. Read More
You may be wondering how writing for the web is different than other types of writing. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text. With literally millions of choices at their fingertips, internet users prefer to scan content quickly to find results. If they don't find what they are looking for, they will quickly bounce from your site. Read More
Facebook is huge. In fact, it is the largest social network in the world with over 1.2 billion active users, more than 60% of which check in on a daily basis. Many businesses shy away from advertising on Facebook because it is a social network. People log in to socialize, not to purchase things, right? Read More