You may be wondering how writing for the web is different than other types of writing. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text. With literally millions of choices at their fingertips, internet users prefer to scan content quickly to find results. If they don't find what they are looking for, they will quickly bounce from your site. Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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Facebook is huge. In fact, it is the largest social network in the world with over 1.2 billion active users, more than 60% of which check in on a daily basis. Many businesses shy away from advertising on Facebook because it is a social network. People log in to socialize, not to purchase things, right? Read More
The food industry is competitive and, as with many niches, restaurant website SEO includes certain techniques specific to its industry. Read More
Google AdWords currently has over 1.2 million advertisers worldwide and generated the bulk of Google's over 89 billion dollar revenue last year (Statista). Why did they make so much? While it doesn't work for everyone, many business are finding that Google AdWords is worth the price in for the amount of leads generated through it's online advertising. Great, right? Read More
Are you a B2B company? If so, you probably already know that LinkedIn advertising can be a great way to reach your potential customers. After all, roughly 57% of companies have a LinkedIn Company Page, and a higher number have personal member profiles. Read More
With all of the social media options available today, it is hard to decipher which social media sites will benefit you the most. After all, if you are like most small business owners, you probably don’t have the free time or the marketing budget to spend hours a day wooing customers on various social media sites or to launch large scale marketing campaigns. Read More
Another year has come and gone. Now that the revelry of the season has passed, 2017 is stretched out in front of us like a blank canvas—full of possibilities! This year, take your business and profitability to the next level by making these online marketing resolutions: Read More
It is no secret that search engine optimization is a hot topic for website owners. And with all the competition out there, SEO pros are always looking for additional ways to increase search visibility and traffic to websites. Read More
Does your business website have a blog? If so, you may have received offers from other people, often referred to as “guest bloggers,” to write posts for your blog. You may be wondering why someone would want to write a blog post for a website that isn’t theirs (for free, no less) and how could it benefit or harm you as the blog owner. Read More