There was a time when Facebook was considered a good idea from a marketing standpoint, but not a necessary part of a business’s marketing plan. That is no longer the case. Facebook, along with other high-traffic social media platforms, has emerged as an incredibly powerful tool for any small business’s inbound marketing strategy. For some important statistics and targeted demographics for Facebook and other popular social media sites, check out our blog post, An Introduction to Social Media for Small Businesses . Read More
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Rumors have been circulating around the internet that email marketing has gone the way of the dinosaur, but that isn’t exactly true. For most businesses, marketing to your subscribers through email is still a very effective way to get results, and it packs an even greater punch when combined with other marketing methods like social media. So how can you construct an email that gets noticed? Start with a great subject line. Read More
What is Internal Linking? Read More
Are you trying to boost you rankings in top search engines? Adding meta tags will not land you on the first page of search engine results pages (SERPs), but by optimizing your tags, you are on your way to better click-through results. Tags can help browsers understand what your content is about and give visitors valuable insight into what the content is on any given page on your website. Good titles and meta descriptions can mean the difference between a viewer clicking through to view your content or overlooking your site in favor of another with a content title and description that appears more engaging or relevant. Read More
First impressions matter, and your landing page is often the first thing potential customers will see. Once on the page, viewers will decide within a matter of seconds whether your offer is worth pursuing. The last thing you want to do is present a landing page that looks s confusing, cluttered, or unprofessional. Read More