In June 2011, Google+ was launched. Since then, this newcomer to the social media scene has gained a following of over 343 million users. You can use Google+ to join discussions, post images, share information with others in your Circles, and take part in Hangouts (video conference calls). Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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Chances are you are aware of the importance of having a business blog to drive traffic to your website, increase quality leads, and position yourself as a thought leader in your industry. But what happens when you run out of ideas? Don’t panic—there are a variety of great, free tools at your fingertips to help you find blog topics that will resonate with your readers. Read More
As a smart business owner, you already know what a great website can do for your business. Chances are, you’ve already invested a good bit of time and resources into a professional looking website to showcase your products or services. But what if months go by and it doesn’t bring in the leads you were hoping for? Read More
Mobile internet surfing has been gaining ground on desktop internet usage during the past few years, and it is expected to match and possibly surpass its stationary counterpart by the end of 2014. Is your website ready to accommodate the ever-increasing wave of mobile visitors? Most businesses aren’t. Read More
Many businesses view Facebook as an integral part of their social media marketing strategy and will go to great lengths to grab the attention of a small percentage of its over 1 billion monthly users. But given Facebook’s frequently changing algorithms, many businesses have recently seen a drop-off in stats and reach percentages. Read More
One question we often get asked is "Should I obtain multiple domains to rank for more keywords?" The short answer is no. Here's why: Read More
"Content is King.” If you have been reading up on marketing for your business, you have probably come across this statement many times over—and for good reason! Inbound marketing would cease to exist without great content. So what exactly is content? Content is all of the text and images found on your website, blog, social media pages, brochures, web ads, and more. Read More
These days it seems like EVERYONE is “liking,” pinning, tweeting, and sharing. So as a business owner, you are probably wondering if it is really necessary to be active on social media. The short answer is yes. Statistics show that social media is increasingly influential in guiding prospects through the sales funnel. In fact, about 46% of online users turn to social media when making a purchasing decision (Source: Nielsen). Here are some benefits to being active in social media: Read More
Have you pulled out your mobile phone or tablet to find a place to eat, do a price comparison on a product, or click on an interesting link only to find that the site you landed on was too small to be read with the human eye? After multiple attempts at pinching and resizing, even the most patient website visitor can throw in the towel and look for another website (i.e. your competitor) to find what they are looking for. Read More
Are you trying to boost you rankings in top search engines? Adding meta tags will not land you on the first page of search engine results pages (SERPs), but by optimizing your tags, you are on your way to better click-through results. Tags can help browsers understand what your content is about and give visitors valuable insight into what the content is on any given page on your website. Good titles and meta descriptions can mean the difference between a viewer clicking through to view your content or overlooking your site in favor of another with a content title and description that appears more engaging or relevant. Read More