Many businesses view Facebook as an integral part of their social media marketing strategy and will go to great lengths to grab the attention of a small percentage of its over 1 billion monthly users. But given Facebook’s frequently changing algorithms, many businesses have recently seen a drop-off in stats and reach percentages. Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
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One question we often get asked is "Should I obtain multiple domains to rank for more keywords?" The short answer is no. Here's why: Read More
"Content is King.” If you have been reading up on marketing for your business, you have probably come across this statement many times over—and for good reason! Inbound marketing would cease to exist without great content. So what exactly is content? Content is all of the text and images found on your website, blog, social media pages, brochures, web ads, and more. Read More
These days it seems like EVERYONE is “liking,” pinning, tweeting, and sharing. So as a business owner, you are probably wondering if it is really necessary to be active on social media. The short answer is yes. Statistics show that social media is increasingly influential in guiding prospects through the sales funnel. In fact, about 46% of online users turn to social media when making a purchasing decision (Source: Nielsen). Here are some benefits to being active in social media: Read More
Have you pulled out your mobile phone or tablet to find a place to eat, do a price comparison on a product, or click on an interesting link only to find that the site you landed on was too small to be read with the human eye? After multiple attempts at pinching and resizing, even the most patient website visitor can throw in the towel and look for another website (i.e. your competitor) to find what they are looking for. Read More
Are you trying to boost you rankings in top search engines? Adding meta tags will not land you on the first page of search engine results pages (SERPs), but by optimizing your tags, you are on your way to better click-through results. Tags can help browsers understand what your content is about and give visitors valuable insight into what the content is on any given page on your website. Good titles and meta descriptions can mean the difference between a viewer clicking through to view your content or overlooking your site in favor of another with a content title and description that appears more engaging or relevant. Read More
Why Does Your Small Business Need Twitter? Read More
There was a time when Facebook was considered a good idea from a marketing standpoint, but not a necessary part of a business’s marketing plan. That is no longer the case. Facebook, along with other high-traffic social media platforms, has emerged as an incredibly powerful tool for any small business’s inbound marketing strategy. For some important statistics and targeted demographics for Facebook and other popular social media sites, check out our blog post, An Introduction to Social Media for Small Businesses . Read More
Rumors have been circulating around the internet that email marketing has gone the way of the dinosaur, but that isn’t exactly true. For most businesses, marketing to your subscribers through email is still a very effective way to get results, and it packs an even greater punch when combined with other marketing methods like social media. So how can you construct an email that gets noticed? Start with a great subject line. Read More