So you have a marketing plan in place—the ads have been placed, you have optimized your pages for search engines, and you are starting to see an uptick in traffic. But what are your would-be customers doing once they get to your site? Are they following the path you hoped they would to generate leads for your business? Read More
Small Business Internet Blog
Tips and techniques to help small businesses benefit from using the Internet.
Interested in becoming a guest blogger for OpenVine? Click here to get started.
Are you thinking about giving your business website a face lift this year? Maybe you are a start-up looking to launch your first website. Here are some of the most popular trends in web design for 2015. Many of these, like hand-crafted illustrations or video backgrounds, are a matter of taste, while others, like responsive design (or mobile design) are must-haves in order to keep up with the way your website visitors use technology. Read More
For small to medium-sized business owners, a well-designed, content rich website is key to the overall success of your business. But how can you tell what is working well on your website and what needs some fine-tuning? There are a number of great website analytics reporting tools out there. If you use IvyPress, you can simply log in as an admin user and click the Reports navigation item to see important data. Regardless of which tool you are using, here are seven website metrics you should be tracking to help you get the best results from your business website: Read More
If you are writing content for your blog or website, it is critical that you perform basic keyword research to target potential customers and search engines. Placing targeted keywords in your content can mean the difference between a site that gets lost in a sea of similar content and a site that gets noticed in search engine results pages (SERPS). Read More
It can be difficult to see the ROI for many of the marketing efforts used today, but a pay-per-click (PPC) campaign, or paid search, is popular because it is easy to direct your advertising dollars and track results. PPC is a method of advertising where you as the business owner pay a fee each time one of your ads is clicked. You are essentially buying website visits based on the keywords that you choose. Read More
If you were to Google "how long should my blog posts be," you would be bombarded with differing opinions from thousands of professional bloggers. The truth is there is no magic length for a blog post. While many recommend posts generally fall between 250 and 1000 words, others try to hover around the 500 word mark. So what is right for you? Read More
A common question we hear from clients is “What are my options for local online advertising?” Great question! Since the internet has been billed as a global connector, many overlook the great opportunity it holds for targeting a local demographic. More and more, consumers are turning to the internet as a go-to resource to find businesses through search engines, online directories, and other sources. Not only can these searchers find contact information for businesses in their area, they can also see reviews and other details of area businesses. Read More
“How can I attract more visitors to my business website?” This is a very common question among small business owners. Luckily, there are a wide variety of actionable steps you can take to boost website traffic without breaking the bank. Here are five of them to get you started: Read More
With all of the search engine optimization talk out there, there is an often overlooked method of increasing your rankings and visibility in search engines—listing your business with the major search engines. Submitting your business information to Google, Bing, and Yahoo is simple and free and can greatly improve your odds of getting seen by potential customers. Read More
In June 2011, Google+ was launched. Since then, this newcomer to the social media scene has gained a following of over 343 million users. You can use Google+ to join discussions, post images, share information with others in your Circles, and take part in Hangouts (video conference calls). Read More