If you want to know how to bring more traffic to your website, you’ll need to consistently measure your SEO performance so you can capitalize on what is working and fix what isn’t.

Wouldn’t it be great if there were a free tool out there to help you figure out what content is most popular on your website and provide a wealth of information on who is visiting your website, how long they are staying, and other pertinent information? 

Actually, there is. It’s called Google Analytics and it’s free to anyone with a Google account.

Google Analytics can help you greatly improve your search engine optimization and get you closer to the coveted top five spots in search results (where 67% of all organic links are clicked).

There’s a lot to unpack with Google Analytics. Today we are going to learn how to find out what pages are most popular on your business website.

Using Google Analytics to Find Your Most Highly Trafficked Website Pages

Here’s how to check your most popular website traffic. (Note: If you do not already have Google Analytics set up yet, here’s a great resource to help you get started.)

1. Sign into Google Analytics.
2. Click on the Behavior option in the left navigation menu.
3. From the behavior options, click on Site Content, then All Pages.

Once there, you will see a list of trafficked pages starting with the most popular page down to the least popular page. You can see how many pageviews you are getting for each page, the average time spent on each page, bounce rate, and other metrics.

Now that you’ve found your most popular website content, what can you do with that information? Here are some ideas you can implement:

1. Print a report of your top performing pages and think about what you can do to optimize them. Consider adding a more powerful call-to-action, internal links to other pages in the sales funnel, additional keyword variations, or additional content that might add more value to each page so it can draw in even more traffic.


2. If your most popular content includes blog posts, consider writing more content around those topics. Be sure to optimize your blog posts with a call to action (typically at the end of the post) and a link or two to product/services pages where appropriate.


3. Build on your most popular posts by adding more content to them. You should also refresh the information in your best performing posts periodically to keep the text fresh and up-to-date.

Finding Your Top Performing Landing Pages

Landing pages are the pages through which your visitors entered your website. Pinpointing these pages can help you understand what your visitors are most interested in and help you optimize to increase traffic and website conversions.

To find your most popular landing pages, go to Google Analytics and click on Behavior, then Site Content, then Landing Pages. 

From there you can see the list of landing pages (from most to least popular), number of sessions, new users, bounce rate, session duration, and other key metrics. You can also print out a report so you have a list of your top landing pages at your fingertips. 

Note: If you run a business blog, you may find that your blog posts take many of the top spots when it comes to pages with the most traffic. That's normal as businesses with blogs tend to generate a lot of website traffic from them.  Scan the list to pinpoint the services/product pages that visitors land on the most. Then optimize them using the tips above for better traffic. Also, note your least popular product or service landing pages. Think about how you might improve them for better performance.

Now that you have your list, here are some steps you can take to get even more traction from your best performing landing pages:

• Use the information found in your data to determine what questions or problems your website visitors are trying to resolve or what services or products they are most interested in. For example, if you own an HVAC company and your most popular pages revolve around air conditioning, you know that visitors are most interested in AC services at this point in time.


• Now that you know what products, services, or topics visitors are most interested in, go through and update your landing page content by adding Q&As or other text that feeds these interests. This will improve the value of the content on the landing pages for readers and give Google fresh content to index (good for SEO).


• If your landing pages aren’t leading visitors through the marketing funnel and turning them into qualified leads, consider a better call-to-action to increase conversions.

In addition to finding your top landing pages, Google Analytics will help you pinpoint your lower performing landing pages so you can rework them for better performance.

Hopefully this post helps you gain insight into your best and worst performing website pages. From there you can make the necessary adjustments to boost your website traffic and increase the number of leads you gain through your business website.

If your website is buried in search results, we can help increase your visibility with targeted website analysis and SEO services. Contact us today to find out how we can help you show up in the first page of search results.