Small Business Internet Blog

In a recent post, we talked about the changing nature of search and how to organize website content to adapt to those changes. But what happens when a potential customer lands on your website? Are they doing what you want them to? Read More

Although inbound marketing has made great strides over the past decade, search is still a dominant force when it comes to reaching potential customers online. In fact, Google alone boasts over 3.5 billion searches per day--roughly 40,000 queries per second.  Read More

You may be wondering how writing for the web is different than other types of writing. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text. With literally millions of choices at their fingertips, internet users prefer to scan content quickly to find results. If they don't find what they are looking for, they will quickly bounce from your site. Read More

Recently we wrote a post about how to set up a social media calendar to engage with current and potential customers across various social media channels. But once you set up your calendar and start posting, how do you know what’s working and what isn’t?  Read More

Are you a small business owner who is considering becoming more active on social media networks in order drive traffic to your website, increase online visibility, and draw in more customers? Great idea!  Read More

Email can be a very effective and budget-friendly part of small business’s online marketing strategy, yet most small business owners don’t take advantage of all that email marketing has to offer.  Read More

If you research the best online marketing methods, you will likely come across a slew of varying opinions on the matter.  Read More

Facebook is huge. In fact, it is the largest social network in the world with over 1.2 billion active users, more than 60% of which check in on a daily basis. Many businesses shy away from advertising on Facebook because it is a social network. People log in to socialize, not to purchase things, right?   Read More

The food industry is competitive and, as with many niches, restaurant website SEO includes certain techniques specific to its industry.  Read More

Google AdWords currently has over 1.2 million advertisers worldwide and generated the bulk of Google's over 89 billion dollar revenue last year (Statista). Why did they make so much? While it doesn't work for everyone, many business are finding that Google AdWords is worth the price in for the amount of leads generated through it's online advertising. Great, right? Read More