Your company website needs to be not only visible but prominent in the results of all the major Internet Search Engines. About 40,000 new websites are registered every day and getting any Boston website to stand out amongst all of them can present a real challenge.
Google alone boasts over 200 million daily searches, but every search engine is responsible for indexing and keeping tabs on literally hundreds of millions of other sites.
Ranking, your placement at or near the top of any Search Engine Results, is the primary goal of any Search Engine Optimization or SEO project.
Search Engine Optimization refers to several technical methods that are used when building any serious website, and sometimes to retrofit or improve a standing website. Intended to improve your rankings in search engine results, all of these techniques together are referred to as Search Engine Optimization. An expert understanding of how Google, Yahoo! and Bing “read” your site is important to the process, as is a good understanding of how all of them then rank sites based on what they read.
Even if your site is exclusively for the Boston marketplace, search engine optimization can help you to target more exclusive Boston local traffic and fewer visitors from the rest of the world. Search Engine Optimization strategies can work even better for the hundreds of smaller marketplaces surrounding Boston.
Your Search Engine Optimization project may be more complicated if you have an existing website which is already performing well for some of your needs, but for which you wish to improve results. In such cases, you may not want to scrap your entire site and replace it with a new one which is very often what some businesses do with underperforming sites.
These are the basic ways that OpenVine talks with Boston Website Owners before any Search Engine Optimization project begins.
That means that you won’t benefit from a lot of low quality sites, or “link spam” sites set up specifically to fool the search engines. But it also means that you can benefit more than ever from Social Networks, and from sharing more content on Social Media. Click here to read more about how OpenVine uses Social Media for Business.
OpenVine has years of experience working with established Boston business sites and with launching new ones. We’ve followed the Boston Search Engine Optimization scene since its very inception and we’ll be very pleased to discuss your current traffic, conversions and how you’d like to better harness your corner of the internet.